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JamesThornton.com $-\>$ Theory $-\>$ December 4, 2001

James Thornton's Theory-of-the-Week, December 4, 2001:

Halo Effect

The extension of an overall impression of a person (or one particular outstanding trait) to influence the total judgment of that person. The effect is to evaluate an individual high on many traits because of a belief that the individual is high on one trait. Similar to this is the 'devil effect', whereby a person evaluates another as low on many traits because of a belief that the individual is low on one trait which is assumed to be critical.

E L Thorndike, "A Constant Error on Psychological Rating', Journal of Applied Psychology, vol. IV (1920), 25-29

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